The Gera Podcast
Building businesses in emerging markets
Stories, strategies, and hard lessons from entrepreneurs building in emerging markets — from Yerevan to Accra, Tbilisi to Nairobi.
Episodes(5 available)
What It Actually Takes to Build in Yerevan in 2026
Three Yerevan-based founders share the unfiltered reality of building startups in Armenia — talent, infrastructure, regulation, and the diaspora effect. A candid conversation about why Armenia is both harder and more interesting than outsiders expect.
Ghana Fintech: Lessons from the First Wave
Emmanuel Asante, founder of Accra-based fintech Kupaa, reflects on five years building mobile money infrastructure in Ghana — what worked, what failed, and why the second wave of Ghana fintech will look completely different from the first.
Why Tbilisi Is Quietly Becoming a Tech Hub
The story of how Tbilisi went from an afterthought on the European startup map to a genuine alternative to Warsaw and Tallinn — driven by low taxes, a growing developer community, and unexpected EU ambitions.
Pricing Your Product for Emerging Markets (Without Getting It Wrong)
The most common mistake Western-educated founders make when pricing for markets in Africa, the Caucasus, and South Asia — and how to build a pricing model that actually works locally.
Healthtech in Nairobi: Building Where the NHS Never Reached
Dr. Wanjiru Kamau built a telemedicine platform for rural Kenya before "telehealth" was a trend. A conversation about building for patients who have never seen a doctor face-to-face — and what that teaches about healthcare universally.
About This Show
The Gera Podcast digs into the real experience of building technology businesses in markets where infrastructure is catching up, regulation is evolving, and the opportunity is enormous. Each episode features founders, operators, and investors who are doing the work — not talking about it. Produced by the Gera Systems editorial team, with guests across Armenia, Georgia, Azerbaijan, Ghana, Kenya, and beyond.
Host
Gera Systems
Gera Systems is a UK-based technology company building digital products across 50+ countries, with deep roots in emerging markets from the Caucasus to Africa.
Show Details
- Episodes
- 28
- Frequency
- Bi-weekly
- Category
- Entrepreneurship
- Language
- English